BOTUS | Brands of the United States

It’s election season in the US

…and I’m getting one million messages a day from campaigns around the country, which I admittedly love.

The emails are filled with emotional copy, a sense of urgency, and clear calls to action (CTAs). The texts have zero filler content and are straight to the point. Some messages are lacking personality, but they all hammer home important CTAs and the REALLY good campaigns have branding and messaging that are on fire.

I think businesses/brands should opt in to receive these, not as a torture tactic, but to see how strategic the messaging is.

This made me wonder: if your brand was running a campaign, how would it win an election?

A fun, mid-week activity

When you have some downtime this week, consider coming up with your campaign slogan. Why are you running, or why are you in business?

Here’s mine:

“Prose Creative, building a better America through quality writing.”

Pretty good, huh? Made it up on the spot. Now your turn. Email me with your business’s campaign slogan and I’ll share it on LinkedIn.

VOTE 2020

There are 70 days until Election Day.

For information on how to register to vote in your state, visit Howto.Vote for anything a voter needs to know.

Have a great week, and please let me know how I can help with your writing needs 🤍. Thank you!

PS- If you get something valuable out of this post, please consider forwarding it to a friend or colleague this week.

PPS- If this post was forwarded to you, get your own subscription.