Pitch Unperfect
Today I went totally out of my comfort zone. I made a pitch. Granted, it was a practice pitch but no matter how many times I told myself it was just practice, it felt like the real deal and I felt like a total failure. How in the hell was this practice pitch in front of a friendly audience intimidating to someone who usually has a calm, confident demeanor? I could throw my hands up and say forget it. It’s too hard. I’m not the “right person” to be doing this. I’m a writer, not a presenter. But I’m not going to…because I care.
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Reframing Imposter Syndrome
Imposter syndrome could be a result of having high emotional intelligence, which women tend to have more of than men. Our high EQ makes us more competent leaders.
As long as it's signifying that I care immensely and NOT that I'm afraid of people's responses, perhaps imposter syndrome is something I should lean into.
It could simply be an intense form of humility, another quality of a strong leader.
If I don't let it stop me or hold me back, it can keep me in check with the goals I want/need to stay aligned with.
Maybe it's reminding me that this is an incredibly demanding journey so that I keep working really hard toward my goals and don't get complacent.
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BOTUS | Brands of the United States
It’s election season in the US
…and I’m getting one million messages a day from campaigns around the country, which I admittedly love.
The emails are filled with emotional copy, a sense of urgency, and clear calls to action (CTAs). The texts have zero filler content and are straight to the point. Some messages are lacking personality, but they all hammer home important CTAs and the REALLY good campaigns have branding and messaging that are on fire.
I think businesses/brands should opt in to receive these, not as a torture tactic, but to see how strategic the messaging is.
This made me wonder: if your brand was running a campaign, how would it win an election?
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The Art of Agile Messaging
Are you being agile with your marketing?
On marketing and messaging in today's environment, Ian Anderson Gray, founder of Seriously Social, a U.K.-based marketing firm, says, "Marketers need to adapt to this new reality and create brands that behave like humans – approachable and likable, but also vulnerable. Brands should become less intimidating. They should become authentic and honest, admit their flaws, and stop trying to seem perfect." My biggest copywriting tips (other than good grammar) are: Write to your readers like you’re writing to your best friend; be unapologetically you, while staying true to your brand; and consistency is key…don’t let your audience forget you’re there for them.
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The Blog-osphere | Is a blog right for your business?
Why Blogging?
We have a million ways to connect with consumers - through our websites, direct mail, social media, etc., etc. I’m a fan of blogging because of the brand awareness and messaging that some of the other outlets make difficult. With a blog, you have much more space to showcase your true brand voice, allowing your readership to get to know you better. You’re not having to whittle down your message to 280 characters. You have room to tell the whole story.
Your blog becomes an authentic channel that proves your credibility, experience, and trustworthiness to your target audience. This creates a higher value for your service or product and gives you a competitive advantage in your respective industry.
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The world needs nice messaging.
What’s your brand’s message? Is it what the world needs to hear right now?
Think about it, because it’s an important question. If you need to switch gears or refresh the content that you’re putting out there, I’d love to help you. The word empathic keeps popping up around me, and I’ve taken it as a sign that it’s what I can offer up best to the world.
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